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M&C Retail Activity: 1864 to date
During the first
twenty years, M&C then a partnership, had a core business that
included dry goods (merchandising), wines, shipping and insurance.
The diversified nature of the enterprise was further enhanced when,
during the next fifty years expansion included entry into the coal
industry, manufacturing, namely an aerated drinks’ plant and an
ice manufacturing plant. In an era when coal was king, M&C as
a consequence of its foresight in capitalising on the establishment
of St. Lucia as an Imperial coaling station, was able to enjoy phenomenal
success. Its early entry into commercial coaling on the island had
allowed it to develop significant market share and the firm’s coaling
business remained for many years its largest single economic activity.
The same business acumen that had characterised the earlier years
served well in directing the company’s movement out of the coal
industry well ahead of its demise. Simultaneously new areas were
being introduced including the establishment of the islands’ first
motor company and its associated operations, cigarette manufacturing,
pharmaceuticals and the sugar industry. All of this took place despite
setbacks caused by disastrous fires in 1927, 1948, 1960, and 1972
as well as the great depression of the 1930s from which St. Lucia
had not been spared.
By the 1930s the rapidly expanding and highly diversified enterprise
could no longer effectively function in its capacity as a partnership/proprietorship
and so M&C became a limited liability company. Its size increased
significantly when in 1951 it became incorporated with its sister
company Minvielle and Co.
Another significant
juncture for M&C was during what has been described as "the
multinational interlude 1973-1983", (Winville King, 1989). During
this era 75% of the company’s shareholding was sold to a multinational
company, Booker McConnell Ltd. itself with a long history in St.
Lucia and indeed the Caribbean. The attempt by Bookers to go public
met with little success. This was due in part to the unstable political
climate that prevailed at the time. By the end of the period concerned
major departments- dry goods, toys, furniture, supermarkets, foot-ware
and frozen foods were lost and retrenchment had reduced the staff
of 800 to 280.
Another important
juncture was reached in 1983 when the Devaux family bought back
M&C from Bookers, this feat was yet another "first" on the local
and regional scene. True to tradition the revived company began
to seek new fields for expansion and Tourism and Distribution Trades
were targeted. Diversification and adaptation became the signature
of the "new" establishment as it explored avenues and phased out
less profitable interests. To date, the company has broken new ground
and exhibited great foresight and pioneering spirit expanding into
retail tourism and exploring options in the Financial services sector.
M&C a privately held family owned business
On September 3rd 1864 Mr Henry Minvielle arrived from England and
commenced business two days later. The firm of Minvielle & Chastanet
Evolved from an earlier business partnership named Duboulay, Minvielle
& Co. Having bought over Duboulay’s shares Henry Minvielle went
into partnership with Charles Chastanet and so began the partnership
of Minvielle & Chastanet. After the death of Minvielle, Chastanet
became sole owner and brought in partners Gottfried Graf a German
buisness-man and Lionel Devaux who had married one of his daughters.
This is the point at which the Devaux name made its first and lasting
entry into M&C – a family whose roots have been planted in St.
Lucia since 1740.
On the death of Charles Chastanet in 1898 Messrs Graf and Devaux
became sole partners. Graf died in 1915 and Lionel Devaux in 1917.
This left his widow Therese Devaux as sole owner. She immediately
entered into a five year management agreement with Jules Salles-Miquelle
and Henry Detcheparre Dieudonne de Minvielle, the latter being the
son of the late founder.
Towards the end
of the management agreement in the year 1920 19year old Harold Devaux
of the late Lionel Devaux returned home from his studies in Stonyhurst
College in England. He immediately entered the business alongside
his widowed mother and by 1925 had taken over the management. About
five years later another youthful Devaux was introduced into the
world of commerce, his name was Joseph Devaux. The fifteen-year
old was introduced to the neighboring business of Minveille &
Co alongside his ailing uncle and by 1951 became joint Managing
Director with Harold Devaux – both of them grandsons of the original
founder.
In 1960 M&C entered its 4th generation when Frederick Devaux
a great grandson of Charles Chastanet returned to St. Lucia and
joined the firm. A Chartered Accountant by profession he became
Joint Managing Director with Joseph Devaux in 1969. After the Death
of Joseph Devaux in 1990 the directorship was shared with Peter
Devaux Son of Joseph Devaux.
In 1999 Fred Devaux became Executive Chairman of the M&C Group
of Companies.
The only period in which the company was not entirely private and
family owned was 1973 – 1983. During this time Booker McConnel Ltd.
bought 75% of the Company’s shareholding with a view to going public.
Unfortunately, the uncertain political climate of the time was a
significant contributor to the failure of this effort.
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